CHURN FM

EP 82 | Adelina Peltea - How Holded improves longterm retention with a “Constant Onboarding” approach.


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Today on the show we have Adelina Peltea, VP of Growth at Holded.

In this episode, we talked about the biggest differences between different growth stages of a startup, why you should always stay true to your startup’s DNA, how to iterate your way to product-market fit at the Seed stage and why Adelina believes you should never get feedback from free users. 

 We also discussed Adelina’s responsibilities as VP of Growth at Holded, how she reshuffled her team to be more cross-functional and structured around each stage of the user journey, and how the growth team at Holded works together to improve activation rates. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.


Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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CHURN FMBy Andrew Michael

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