There’s a part of entrepreneurship nobody talks about enough—the pressure to constantly initiate. To reach out. To connect. To put yourself out there first.

I’m fine once the conversation begins. I’m confident once I’m in the room. But starting it? That’s where the anxiety lives.

In this episode, I’m reflecting on what it’s like trying to grow NDC Baked Goods and the NDC Podcast while navigating introversion, hesitation, and the mental barriers that show up before any progress does. This is about the gap between capability and comfort—and what it feels like to build anyway.