The funny thing about advertising on Facebook is the focus is on ROI. When many experts take the path of a results-driven perspective, replication proves to be difficult. As entrepreneurs, we want to sharpen our swords with the latest findings, especially in marketing. In the world of Facebook marketing, it's become increasingly more difficult to predict and follow their internal changes but what if all you did was think like a human instead of a computer? Just this one adjustment can change everything and my guest Peter Sbaro helps people turn their stories into uniques sales opportunities.