Are you clear about your business? If not, that could be hurting your ability to sign up your next client, make that next sale, or get your next promotional partner. Selling a unique selling proposition is more than a fancy tagline because it could mean the difference between your profits growing and someone else’s profits growing you your place. We tend to forget that people buy from people and our uniqueness needs to be understood in the buying process and my guest Lauren Raye Gordon helps people turn their stories into uniques sales opportunities.