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When it comes to bourbon, Cleveland Whiskey’s Tom Lix is a disrupter. Lix talked with The Landscape about Cleveland Whiskey's innovative approach to producing bourbon, which has caused purists to raise their eyebrows -- but customers to order another round. Lix also shared some thoughts on thinking outside the box (bottle?), how he was able to get his products on shelves so quickly, and how supportive Northeast Ohio has been when it comes to trying something new.
By Crain's Cleveland BusinessWhen it comes to bourbon, Cleveland Whiskey’s Tom Lix is a disrupter. Lix talked with The Landscape about Cleveland Whiskey's innovative approach to producing bourbon, which has caused purists to raise their eyebrows -- but customers to order another round. Lix also shared some thoughts on thinking outside the box (bottle?), how he was able to get his products on shelves so quickly, and how supportive Northeast Ohio has been when it comes to trying something new.