In this episode of The Responsive Lab, Carly and Scott sit down with Chris Larson, President & CEO at Ligonier Ministries. Chris has been with Ligonier since 2004, directing all strategic outreach initiatives and overseeing daily ministry operations through significant growth and leadership transitions.

You'll hear about:
* Why monthly sustainers became the backbone of Ligonier's 55-year mission
* How to create "beautiful reciprocity" where donors benefit from the org they support
* Balancing investment in younger donors while honoring longtime supporters
* Using AI and technology as force multipliers for human relationship building
* How to navigate the K-shaped economy without compromising donor relationships
* Why fundraising conversations should focus on alignment rather than guilt

Links from the episode:
* Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrislarson73/
* Learn more about Ligonier Ministries: https://www.ligonier.org/

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