Today on the show we have Sançar Sahin, co-founder of Oliva.

In this episode, we talked about the necessary elements you need to build a world-class marketing team, the impact a company’s go-to market strategy has on choosing the right team members, and the inspiration behind Oliva.

 We also discussed Sançar’s move from building teams as a VP, back to the scrappy stage of a one-man marketing team, the importance of getting deep insights and feedback at the very start of building a product, and how those insights helped clarify Oliva’s positioning.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.