For this episode, we brought in Tommy Griffith to show us what we can be doing to deliver the kind of content that our audience really wants to consume. He's a digital marketing professional and the former SEO manager for Paypal and AirBnB who now runs his own company “Click Minded”. There is a crucial step in the SEO process that many of us are missing and today Tommy is going to help us fill in this blank. Tune in so that you don’t miss this SEO gold!

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

 

Episode takeaways you don’t want to miss:

• The value of taking your public speaking in-person presence and repurposing it for the internet
• How to use Meetup.com as an effective user acquisition tactic
• The value of third-party tools that give you insight into month search volumes across the internet
• • KWFinder.com
  • AHrefs.com
• How important google search volume is as a proxy for demand for a given product, service or topic
• The importance of understanding your customer avatar
• • Who are my users and how can I help serve their problems?
• The importance of SEO beyond Google desktop. You can optimize for YouTube, IG, Amazon and even images!

 

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/085