In this episode of The Responsive Lab, Carly and Scott sit down with Erin Stender, CMO at Omatic. With nearly a decade at mission-driven tech companies like Classy and Neon One, Erin brings a unique perspective from both the technology side and the nonprofit board member lens.

You'll hear about:

* Why nonprofits feel both excitement and trepidation about AI, and how both responses are completely valid
* How incomplete or inaccurate data creates costly missed opportunities, from major donors not receiving year-end appeals to lapsed donors getting acquisition-level messaging
* Why your CRM serves as the beating heart of your tech ecosystem and how integrations make it more powerful
* How to start cleaning up your data without feeling overwhelmed by beginning with one specific decision you're trying to make
* Using AI to identify blind spots by asking what you don't know rather than just automating what you do know
* Why the mindset shift around AI is often underestimated and how teams can adopt it together

Links from the episode:
* Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-hall-stender-2644264/
* Learn more about Omatic: https://omaticsoftware.com/

Looking for technology that helps you build deeper donor relationships with less work from your team? Learn more at virtuous.org.