On this episode of The Filming with Josh Podcast, host Joshua Milligan welcomes Michael Racis from Blueprint Brand Advisors. Michael is a brand and marketing strategist with a diverse background in marketing and advertising. Michael and Josh have previously partnered on numerous video and photo projects, working with AEC firms to create marketing content for both B2B and employer branding efforts. In this podcast Michael and Josh dive into the topic of video marketing, why it is essential for businesses, how you measure the success of a video project, whether or not videos should be scripted, how to develop a video marketing strategy, and more.