What if I told you that you didn’t have to niche down your business? Well, it’s true! Today we are joined by Tara Reid, a multi-passionate entrepreneur whose work supports introverted VAs and online service providers so they can develop an authentic marketing and sales strategy. Since 2007, Tara has built her online business to serve women who are looking to grow freedom-centered businesses (and who doesn’t want that?!) To date, she has led more than 6,000 creatives to more sustainable business strategy through her programs and is the host of her own podcast, Introvertpreneur. This episode resonated with me in a super personal way, and I hope it does the same for you!

In this episode you’ll hear: 

🤔 Why niching down may not be right for you

👩‍💻 How Tara empowers introverts to scale multi-passionate businesses

📵 Effective marketing tactics that aren’t social media

Links to all the things mentioned: 

• Tara's 'Everything Page'
• Hotjar
• Tara’s Website
• Tara’s Facebook

Connect with Melissa:

• Instagram | @mkoehler
• Personal Website | melissakoehler.net
• Read more about this episode HERE!

This podcast was produced by Pivot Media Co.