For this episode of TOP CMO, host Ben Kaplan speaks with Pierre Dadd, former CMO of Virtua (formerly Terra Virtua), a pioneering metaverse and digital collectibles platform. The episode explores the evolution of marketing in Web3, with a focus on the role of community engagement, the metaverse, and NFTs. Pierre shares insights from his experiences at major brands like LEGO and Disney, discussing how those lessons influence his approach to building immersive experiences in the metaverse. The conversation covers challenges in educating new audiences, adapting traditional marketing strategies, and navigating the fast-paced world of Web3 innovation.