In this episode, Jeremy talks to Nehal Kazim, CEO of Ad Pros, about how to leverage metrics to build and scale your business. They discuss the importance of implementing decision-making frameworks to increase efficiency, growth, and sustainability; the step-by-step process to scale your business;  how to use metrics to track your ad campaigns and profitability;  and why using long-term strategies instead of short-term tactics can help e-commerce brands avoid making common mistakes. Find out more about Nehal and Ad Pros on www.adpros.com To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co