On this episode of The Marketer’s Journey, I interview Jake Athey, VP of Marketing at Widen, a cloud-native provider of digital asset management (DAM) and product information management (PIM) software. During the episode, we discuss Acquia’s recent acquisition of Widen, taking a balanced approach to marketing, and Jake’s 17-year journey with the company.

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Key takeaways from this episode:

• Never underestimate the power of adaptability. Over the course of his 17-year stint at Widen, and especially over the course of the past 18 months, Jake has learned a thing or two about adapting to change. He believes staying adaptable to change is one of the most essential skills anyone can develop as they move forward and transform along their career path.
• Alignment is key. According to Jake, part of Widen’s strategy for strengthening customer retention includes ensuring there’s clear alignment between the promises that are made during the marketing stage and the actual delivery of the services. To accomplish this, teams need to have solid support from leadership and a strong relationship to the company’s core values.
• Care greatly. Jake mentioned that one of his mantras is “care greatly,” which serves as a reminder that excellent marketers need to be empathetic towards others. This is why placing a strong emphasis on desired customer outcomes and excellent service throughout the buyer journey has been crucial for Widen.

Learn more about Widen here: https://www.widen.com/

Learn more about Jake here: https://www.linkedin.com/in/jakeathey/