In this episode, David Wintzer discusses the importance of learning from mistakes and shares valuable insights on marketing strategies specifically tailored for construction companies. He emphasizes the significance of niche specialization, building relationships with clients and industry professionals, and the necessity of effective marketing and sales techniques to ensure business growth. David also highlights the role of customer service and the power of referrals in the construction industry.
takeaways
Marketing your construction company can be done without spending money.
Get specific about your construction niche to target the right audience.
Use urgency in advertisements to encourage potential clients to act quickly.
Building relationships with real estate agents and architects is crucial for referrals.
Customer service is key to gaining repeat business and referrals.
Always ask for Google reviews immediately after completing a job.
Specialize in a specific type of construction to stand out in the market.
Utilize past project photos in marketing to showcase your work.
Sales are essential for business survival; without them, you don't have a business.
Don't be afraid to step outside your comfort zone to grow your business.