Most consumers probably don't realize the nutritional supplement and vitamin market is nearly $40 billion. Unfortunately most consumers also don't realize these markets have almost no oversight from any government agencies including the FDA. The supplement market is one big grey area with many companies cutting corners and selling inferior products to unknowing consumers.

The founders of Labdoor recognized this problem and have decided to bring some transparency to this massive industry and problem. Labdoor tests hundreds of the most popular products and publishes all the data and test results on their website for consumers to read. Now we can finally make better, more informed decisions about the products we're putting into our bodies. Now when you spend $100+ on a tub of protein or some BCAAs or a fat burner you know you're getting a quality product that hasn't been loaded up with fillers and undisclosed ingredients. 

In this interview I spoke with Neil, one of the founders about why he started Labdoor, the company's mission, how they plan to disrupt a $40 billion market, the surprising results and data they're uncovered thus far, how they raised money from Mark Cuban, how much it costs to test a product, how they're acquiring customers and building a brand, how they plan to monetize and much more. 

Get more info at Labdoor.com

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Thanks for listening. 

Best regards,

Jonah Lupton (your host)

You can find me on Twitter, Facebook, Linkedin and JonahLupton.com

Feel free to email me directly at [email protected]

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Startup Sense is sponsored by the Lupton Group - we help clients of all sizes with strategy, design, development, branding and marketing.