In this week’s episode of Check Your Aesthetic, the girls were together in person again to talk about the analytical and strategic side to creativity. With Katie’s career in social media management, and Alexis’s education in strategic creative direction and brand management, they understand the importance of being able to “read the numbers” behind creative projects. If you are a creative in any sense of the word, this episode will help you to better understand how you can back your projects with science.

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