In this urgent mini-episode of Pile of Scrap, host John Sacco shares alarming insights from the recent BIR convention in Copenhagen. Discover the stark regulatory changes in the EU that could redefine the global recycling industry, labeling valuable recycled materials as mere 'waste'. John emphasizes the critical need to reshape our language and public perception about recycling, challenging misconceptions that threaten the industry's future. Learn how these changes could impact North America and why it's vital to act now to protect our environmental and economic health. Join us in redefining recycling and safeguarding our industry.