B2B Marketers on a Mission

Ep. 89: How Communications Can Play a Strategic Role in B2B Organizations


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Guerlyne Guercy (Communications Manager – People & Communities, Cisco) on the vital role that communications professionals play within an organization. Guerlyne also shares her experience on how to deal with internal pushback, and what metrics to focus on.
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B2B Marketers on a MissionBy EINBLICK

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