This is a framework for achieving Absolute Certainty. 

You can overcome so many challenges by implementing this strategy. 

The 3 C’s are Confidence, Conviction, and Clarity. We’re going to break this down as a person, salesperson, and from the perspective of customers. 

By true definition:

• Confidence is the state of feeling certain about the truth of something.  
• Conviction is a firmly held belief or opinion. 
• Clarity is the quality of transparency or purity.

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