AI is redefining how buyers search. Learn how to adapt your marketing to get cited in AI-generated answers.

In this episode, you'll learn:

• What Answer Engine Optimization (AEO) is and how it differs from traditional SEO
• Why optimizing for AI tools like ChatGPT, Perplexity, and Copilot is critical for visibility
• The pivotal role of schema markup and how to easily assess your website's implementation
• Why high-quality, credible content is essential for AI citations
• How AI is changing user search behavior and what that means for your content strategy
• Tips for staying ahead in this rapidly evolving digital landscape

Timestamps:
 00:00 Introduction: The Shift to AI-Driven Search
 00:35 Welcome to the Growth-Minded Marketing Podcast
 00:48 Understanding Answer Engine Optimization (AEO)
 03:30 The Role of Schema Markup in AEO
 07:58 The Importance of Content Quality and Authority
 08:15 AI Citations and Page Authority
 13:14 Adapting to Changing User Behavior with AI
 18:34 The Future of SEO and AEO
 22:02 Leveraging AI in Marketing: Insights from the Field
 28:27 Conclusion: Taking Action with AI-Driven Marketing

Resources & Links:

• Answer Engine Optimization: Your Strategic Roadmap for AI Search Success
• What is the Big 5 Content Marketing Strategy?
• Is Schema Markup the Secret Weapon for AI Search Visibility?
• What is Google’s EEAT?
• Schema Markup Validator Tool – Use this free tool to see what schema your page uses and identify gaps to improve AI visibility.

Before You Go:
Grab the Free AI Marketing Guide:
https://wayfindmarketing.com/ai-marketing-guide/

Take the Free B2B Marketing Assessment:
https://wayfindmarketing.com/b2b-marketing-assessment/

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Steve Phipps
AnnieLaurie Walters