Public Relations veteran Cristyne Nicholas joined Mike Evenson on episode 9 of the Unobstructed podcast. They talked about Cristyne's role in rebuilding New York City's $27 billion tourism industry following the tragic events of September 11th and the methodology that can be applied to our current economic crisis.

They discussed the need to over-communicate so that people understand the new rules and expectations, along with the importance of the health confidence factor of businesses as we begin to re-open. Cristyne also shared the positive things she's seeing in her community, including support for essential workers, the surge of creativity of artists and the general generosity of people.