Most brands assume the safest move in a competitive market is to follow the crowd.

In this episode of Heart Before Cart, Talia breaks down a real A/B test for one of the largest moving companies in the U.S. and why doing the opposite of their competitors felt risky, but paid off.

As competitors raced to position themselves as the cheapest option, customer research revealed something very different that helped Talia’s team generate a 14% increase in conversions for their client.

If you’re in a crowded market and feel pressure to copy what everyone else is doing, this case study shows why understanding your customers’ real fears and desired outcomes is often the least risky move you can make.

RESOURCES
→ Check out my FREE workshop: https://taliawolf.com/workshop
→ Get my NEW book (Emotional Targeting): https://taliawolf.com/book

CONNECT WITH ME
LinkedIn: https://www.linkedin.com/in/taliagw/
Twitter: https://twitter.com/TaliaGw
Website: https://getuplift.co/