Most strategy is, to some level, interacting with or understanding people and their motivations.
Strategists are instinctive by nature and are responsible for finding the most effective way to use a current set of resources.

Creative strategists are the focus of the latest Pending Approval podcast, our last for 2020. Waqas Tahir leads strategy in the in-culture agency Loud. He is the guy that gets to tell the creatives what to make, what insight to use and why.

And it wouldn't be a final podcast of the year without discussing the odd Christmas ad. Particularly when a terrific Christmas campaign has been marred by racist backlash.

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