Listen to Dax - Gotham here: www.youtube.com/watch?v=Ve6nUvv47T4

What's better for an artist, paid promotion or organic outreach? Listen here for my thoughts.

This one is all about marketing and promotion. I tap into my day-job as a PR professional to discuss the salacious allegations that Dax is paying Twitter accounts to post about his music. Is that really a good idea? And are there better ways to approach it?

Email me at [email protected] if you want me to review your project.