In this episode of How to Ecommerce by Almund catch us chatting with Sarah Levinger, surely the master of all-trades-DTC with years of practical industry experience in the bag. She's a Performance Strategist, UGC Producer, and ICP Developer, helping DTC brands generate higher ROI.

We got the chance to speak to her about something we are equally passionate about here, at Almund—data. From blending practical psychology with data collection and analysis, Sarah has it all figured out.

In this episode, you’ll learn:

1. What is ICP? How do they evolve over time?

2. What data points best relate to understanding ICPs?

3. Foundations of being a UGC producer.

4. Sarah's favorite marketing tools for analyzing data.

5. Making data handling easy.

6. Psychology in the DTC industry.

7. How does data drive ROI?

8. all-time-favorite DTC brands to look up to.

Hope you enjoy this chat as much as we did!