Methodologies like Lean Startup and Customer Development can help us short circuit the long journey of getting to a product that customers love. Aaron Eden tells us how.

Aaron Eden is a world-renown expert in innovation having helped a number of large companies make new and disruptive products as well as radical improvements to existing, marginally-successful products. Today he talks us through a scenario of how he would work with the winner from our last event on de-risking aspects of their proposed talk buddy system to combat the mental health crisis in universities. We cover frameworks like the value proposition designer, business model canvas, D4D Next Tool and skills like conducting effective customer empathy interviews, researching a landscape of alternative solutions to find your potential place within it and how to construct effective experiments. By the end of this interview you will have a good overview of the mindset necessary to approach large-scale, intimidating problems.

For links, show notes, transcripts and to join one of the project teams mentioned in the show, visit Problemattic.app.