This week, we give brands a pep talk they didn't ask for (but one they could probably use) about how to do good in the world. Will it be easy? No. Will they have to change a lot about themselves to do it right? Sure will!

We discuss Nike's brand of girl power, and how it doesn't always line up with how the women making their stuff are treated. We talk about how Guy Fieri is bringing diversity to Flavortown. And we talk about how TOMS, a very ugly shoe brand, has been able to get popular by doing good.

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