Tune in to today's episode to learn a little bit about the science of priming. Discover why it's so important to be aware of the primes that we're exposed to ... and maybe have a laugh or two while we're at it!

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3402412/

https://www.researchgate.net/publication/232593421_The_Influence_of_In-Store_Music_on_Wine_Selections

https://www.statista.com/statistics/272314/advertising-spending-in-the-us/