What is sales forecasting? It sounds pretty self-explanatory and, well, it is. Forecasting your sales. But there’s much more to it than that. Here’s the proper definition for you sticklers: the process of estimating future revenue by predicting the amount of product or services your sales unit will sell in the next week, month, quarter, year, etc. Tune-in to this episode to learn the nuances of sales forecasting, why it’s central to a successful RevOps program, ringDNA’s best forecasting practices, and why negative forecasting may be the most important strategy of all.

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Jordan Henderson (Director of Revenue Operations) | https://bit.ly/JH-Linkedin

Brandon Redlinger (Sr. Director of Product Marketing) | https://bit.ly/BR-Linkedin

Jonathan Stevens (Sr. Marketing Operations & Automation Manager) | https://bit.ly/JS-Linkedin

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ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com

Explore the ringDNA Podcast Universe:

Sales Enablement Podcast | https://bit.ly/SEP-LP

Selling with Purpose Podcast | https://bit.ly/SWP-LP

RevOps Podcast | https://bit.ly/RP-LP