This week, I am interviewing Dan Ritzke, the founder of Third Act Marketing, a marketing consultancy that helps businesses clarify their messaging and tell a better story so that their marketing efforts are not wasted.

In this interview, Dan and I dive into his area of expertise: messaging. We cover examples of good and bad messaging, as well as the common mistakes he sees and how you can make sure your message resonates. 

Spoiler alert, you need to make sure you understand your customer and put them first.

We summarised everything you can learn in this recording on the How the Fxck website.