Fix Your Messaging to Attract Your Buyer

Meet Ashlee Klevens-Hayes, the owner of RX Ashlee, an executive-level career coach for women in health care. Ashlee stopped by to pick my brain for solutions on how to get unstuck in her business. 

 

It’s not easy to sit in the She Talks Business Hot Seat and spill what’s not working! But it is a fantastic way to build courage, grow as an entrepreneur and get a coach’s view of what’s holding you back. In Ashlee’s business, it’s a case of mixed marketing messaging! 

 

What do you do when the clients you attract are NOT your ideal buyer? How do you up-level your marketing to reach this new person? Ashlee has done a great job creating content and marketing her services, but there’s one lethal mistake she’s making in her messaging. Tune in to find out what it is and see if you’re making the same mistake. You’ll also hear the steps I recommended Ashlee take to attract MORE ideal buyers. 

 

Are you coming across to your potential clients as an Influencer or an expert? What’s the difference? There is a huge difference and only one of them will win you your ideal client. It depends on what type of business you own. Listen in to hear which one you want to be in your business. 

 

What’s in This Episode

• How to identify if you are an expert or an influencer
• The lethal messaging mistake you may be making
• Tips for using your LinkedIn recommendations in your marketing
• The must-have copy for your homepage
• The book I recommend to clean up your marketing messaging 
• Tips on how to audit your own Instagram feed

 

 

What To Do Next

1. Sign up to be notified when I run the next Roadmap Workshop.
2. Subscribe to receive this podcast and regular weekly strategies to grow and shape your business. You’ll also be the first to know about upcoming courses, programs and exclusive LIVE training.
3. Connect on Instagram, Facebook or LinkedIn and share your insights from the show.
4. Join Thought Readers and connect with other like-minded entrepreneurs in this popular book club for business owners.

 

 

Up Next
You’ve got big dreams for your business! How do you achieve the goals you’ve set? The answer is... with your marketing strategy. 

Tune in to episode 10, The Second Sale Strategy, where I ask you to forget about traditional “Getting the sale” thinking and instead, focus on how you can lay the foundation for a long-term relationship with your buyer.

 

Books Mentioned in This Episode

• Building a Story Brand by Donald Miller
• Marketing Made Simple by Donald Miller
• The 50 Year-Old Millennial by Mark Pettipas

 

 

Where to Find Ashlee Klevens-Hayes

• You can connect with Ashlee on Instagram, Facebook or via her website. 
• Check out her new book being released June 19th.

 

Episode Transcript
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