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Ep. 9 #IntoTheFuture: How Reckitt is Future-Proofing Its Beloved Brands


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Dettol, Vanish, Durex, and Gaviscon. These are just some examples of beloved brands from Reckitt. As one of the world's leading FMCG giants, Reckitt realised that what got us here won't get us there. With the ever-changing landscape of customer demand and the challenge of climate change, Reckitt is now looking towards the future, helping its household brands stay relevant, and providing its business with sustainable growth. 


Joining us in our very first episode of #IntoTheFuture is Jos Harrison, Global Head of Brand Experience & Design at Reckitt, who will be sharing his insights and experience on how Reckitt is preparing itself for the future. #IntoTheFuture series is where we will explore how corporates can leverage innovation to future-proof its business through new business models, new routes to market and new ways of thinking and working.


Dive in to find how Reckitt is looking to humanise sustainability challenges, evolve its brands and redefine the world of FMCG. 


P.S. We're constantly looking for fresh perspectives on corporate-startup partnerships. If you're willing to share your experience, drop us a line at [email protected]. For more information about Co:cubed and what we do, visit www.cocubed.com or follow us on LinkedIn and X @cocubed.


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There's a startup for thatBy Co:cubed