On this episode the gentlemen discuss the concept of “…Worth”, specifically, how to determine your value by evaluating & contemplating key concepts. The purpose of doing business is to generate profit, and this is directly related to the price which you can command for your services. Find out how factors such as experience, education, time, opportunity cost, and others affect the determination of your value. They also discuss key concepts of negotiation to help you close the deal once you “Know Your Worth”.