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Ep. 9: Ryan Allis, Serial Entrepreneur and Co-Founder of iContact ($169M) Exit
In this episode of the How I Started Career Stories podcast, Ryan Allis shares how he co-founded iContact at 18, scaled it to over $50 million in annual revenue, and exited for $170 million—all before turning 30. He dives into the scrappy tactics that helped him land the first 1,000 customers, how understanding customer lifetime value fueled growth, and why he chose to walk away from corporate life to build community-first ventures.
Ryan also discusses his current work with SaaSRise and GrowthRise—digital-first communities supporting SaaS founders and B2B growth leaders—and reflects on what it really takes to build and scale a purpose-driven business.
Takeaways
- Ryan started designing websites in middle school and launched iContact as a college freshman.
- Early growth came from door-to-door efforts, creative promos, and direct customer contact.
- A key early hack: auto-replies to Microsoft List Builder subscribers that drove rapid signups.
- Ryan focused on metrics—spending $500 to earn $1,700 in customer lifetime value.
- He scaled the company to 70,000 customers and a 60-person sales team before the exit.
- iContact was sold for $170M in a full cash deal in 2012.
- After the exit, Ryan attended HBS and later launched SaaSRise and GrowthRise.
- SaaSRise supports SaaS CEOs with $1M–$100M in ARR; GrowthRise supports B2B sales leaders.
- Ryan’s advice: do things that don’t scale at the start, and build something unique that shows your value.
Chapters
00:00 - Introduction to Ryan Allis and iContact
01:51 - From Web Design to Email Marketing Startup
07:29 - Early Growth Tactics and First Customers
08:28 - Growth Hacking Microsoft List Builder
10:11 - Understanding Unit Economics and Scaling
11:52 - Preparing for Exit and Acquisition
14:02 - Life After the $170M Exit
17:23 - Building SaaSRise and GrowthRise
25:07 - Managing Fast Growth and Community Building
27:30 - Lessons for Aspiring Founders
29:31 - Book Recommendations and Legacy
Keywords
Ryan Allis, iContact, SaaSRise, GrowthRise, SaaS growth, startup journey, founder story, email marketing, business exit, bootstrapping, venture capital, startup tips, SaaS founder community, entrepreneurship
Resources & Links
SaaSRise – Digital community for SaaS founders: https://www.saasrise.com/
GrowthRise – Community for B2B sales & marketing leaders: https://www.growthrise.com/
Ryan’s LinkedIn: https://www.linkedin.com/in/ryanallis
Books by Ryan AllisMagic Year: How to Design a Life You Love – [Buy on Amazon]
(https://www.amazon.com/Magic-Year-Design-Life-Love-ebook/dp/B0CCK5C4W1?ref_=ast_author_dp)
Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too – [Buy on Amazon](https://www.amazon.com/Zero-One-Million-Built-Company/dp/0071496661)
Contact Ryan: [email protected]
Questions or Guest Ideas? Contact the Host Andrew Kappel on LinkedIn: https://www.linkedin.com/in/andrewkappel/
View all episodes
By Andrew KappelIn this episode of the How I Started Career Stories podcast, Ryan Allis shares how he co-founded iContact at 18, scaled it to over $50 million in annual revenue, and exited for $170 million—all before turning 30. He dives into the scrappy tactics that helped him land the first 1,000 customers, how understanding customer lifetime value fueled growth, and why he chose to walk away from corporate life to build community-first ventures.
Ryan also discusses his current work with SaaSRise and GrowthRise—digital-first communities supporting SaaS founders and B2B growth leaders—and reflects on what it really takes to build and scale a purpose-driven business.
Takeaways
- Ryan started designing websites in middle school and launched iContact as a college freshman.
- Early growth came from door-to-door efforts, creative promos, and direct customer contact.
- A key early hack: auto-replies to Microsoft List Builder subscribers that drove rapid signups.
- Ryan focused on metrics—spending $500 to earn $1,700 in customer lifetime value.
- He scaled the company to 70,000 customers and a 60-person sales team before the exit.
- iContact was sold for $170M in a full cash deal in 2012.
- After the exit, Ryan attended HBS and later launched SaaSRise and GrowthRise.
- SaaSRise supports SaaS CEOs with $1M–$100M in ARR; GrowthRise supports B2B sales leaders.
- Ryan’s advice: do things that don’t scale at the start, and build something unique that shows your value.
Chapters
00:00 - Introduction to Ryan Allis and iContact
01:51 - From Web Design to Email Marketing Startup
07:29 - Early Growth Tactics and First Customers
08:28 - Growth Hacking Microsoft List Builder
10:11 - Understanding Unit Economics and Scaling
11:52 - Preparing for Exit and Acquisition
14:02 - Life After the $170M Exit
17:23 - Building SaaSRise and GrowthRise
25:07 - Managing Fast Growth and Community Building
27:30 - Lessons for Aspiring Founders
29:31 - Book Recommendations and Legacy
Keywords
Ryan Allis, iContact, SaaSRise, GrowthRise, SaaS growth, startup journey, founder story, email marketing, business exit, bootstrapping, venture capital, startup tips, SaaS founder community, entrepreneurship
Resources & Links
SaaSRise – Digital community for SaaS founders: https://www.saasrise.com/
GrowthRise – Community for B2B sales & marketing leaders: https://www.growthrise.com/
Ryan’s LinkedIn: https://www.linkedin.com/in/ryanallis
Books by Ryan AllisMagic Year: How to Design a Life You Love – [Buy on Amazon]
(https://www.amazon.com/Magic-Year-Design-Life-Love-ebook/dp/B0CCK5C4W1?ref_=ast_author_dp)
Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too – [Buy on Amazon](https://www.amazon.com/Zero-One-Million-Built-Company/dp/0071496661)
Contact Ryan: [email protected]
Questions or Guest Ideas? Contact the Host Andrew Kappel on LinkedIn: https://www.linkedin.com/in/andrewkappel/