In this episode i was joined by our regular guest Rahul Bakaya - Head of marketing at Prospecta software. 

At the time of recording this it is the end of 2022 and teams are planning for the year ahead and discussing budget allocations.

This is a crucial period to decide what marketing programs will get what budgets, the competition is primarily between digital Vs physical/field marketing.

Here are the highlight topics of the episode:

1- Role of digital and physical in the marketing mix

2- How to plan for physical events

3- Which channel should have more funding?

4- How Prospecta is bracing itself for the economic uncertainty ahead