Tiara Yap is a familiar face and content strategist at SGAG, one of Singapore’s best known content marketing agencies. She directs, writes and acts in many videos, which bring hearty laughs and lift spirits of many Singaporeans.

Tiara shares her journey in pursuing her passion; the battle between her head and heart, her struggles and triumphs, and how it led to the work she’s doing now. She also shares about her work at SGAG - dealing with pressure of content creation, and the value and dynamism of SGAG’s culture and creative process. Follow her @intiarawetrust on Instagram.