DIB Innovators

EP 9 — VirTra's Bob Ferris on Pioneering Virtual Training for Defense Advancement

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On this week's episode of the DIB Innovators podcast, David talks with Bob Ferris, Founder and Executive Chairman of VirTra, about the journey from a team of one—himself—to becoming one of the field's leading innovators and the critical role of strategic planning in VirTra's expansion.

Bob also outlines the hurdles involved in crafting virtual training programs for law enforcement and military personnel, showcasing VirTra's adeptness in overcoming these challenges.

Topics discussed:

  • How the field of virtual training technologies has evolved, and why Bob is the "grandfather" of it all.
  • The strategic planning integral to VirTra's growth and success in the industry.
  • VirTra's groundbreaking initiatives and why the company has consistently remained ahead of its time.
  • Why it's so challenging to create effective virtual training products.
  • How VirTra keeps track of the trends and new technologies in the defense sector
  • Embracing rejection as a catalyst for progress and innovation. How moving forward can sometimes mean saying—and hearing—"no."
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