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Ep. 9 // What’s the Big Idea?
Shoot it on GoPro.
Build it with AI.
Hire Jennifer Coolidge.
Too often, creative teams are asked to ideate around a technology, a tool or a talent—
before any thought is given to an actual concept.
Has the great art of concepting disappeared? Are today’s production timelines and content demands too constrained for fully-fleshed campaign ideas to emerge?
In this episode, Josh and Ian ask What’s the Big Idea—and where has it gone?
And Jennifer, if you’re listening, we love you.
View all episodes
Shoot it on GoPro.
Build it with AI.
Hire Jennifer Coolidge.
Too often, creative teams are asked to ideate around a technology, a tool or a talent—
before any thought is given to an actual concept.
Has the great art of concepting disappeared? Are today’s production timelines and content demands too constrained for fully-fleshed campaign ideas to emerge?
In this episode, Josh and Ian ask What’s the Big Idea—and where has it gone?
And Jennifer, if you’re listening, we love you.