Free Shipping is viewed as the biggest leverage to increase conversion, because who on Earth like to pay for shipping? However, should your ecommerce really take the risk to offer free shipping and lose a big chunk of the margin? In this episode, I talk about 3 scenari: low ticket order, medium ticket order, and high ticket order, and when and how to offer free shipping in each case. Have a listen! 

If you have any questions, feel free to reach out on Linkedin!