Are you having a hard time connecting with your audience? Chances are, the problem isn’t your logo, colours or fonts… it’s probably something to do with your “brand messaging”. This is a term that basically refers to the “thing” you’re trying to communicate, and the WAY you’re going about it. In the world of business, we have a tendency to overcomplicate this to the point that our customers have literally no idea what we do… and that is a HUGE problem. Tune into today’s episode to learn about what is brand messaging, why it’s important, and learn the simple 4 point system that I use to simplify even the most complex brand messages!