Meg O’Neill is a marketing and community-building expert. In this episode, she shares how her career evolved from nonprofit roles to entrepreneurship, how motherhood shaped her choices, and why showing up imperfectly online became her strength.

She talks about quitting a job that no longer fit, building a business during a busy season of life, and how her son’s autism diagnosis helped her trust her own path. Meg also shares why she ignores traditional advice like niching down, and how video and personal connection drive her work.

CONNECT WITH MEG O’NEILL:

Instagram: @megoneill10

TIMESTAMPS:

02:10 Early career in nonprofit work

03:16 Realizing that stay-at-home life wasn’t for her

04:10 Starting over in wellness and marketing

05:55 Quitting her job without a plan

08:30 Managing anxiety and burnout

11:04 Setting boundaries with clients

12:52 Parenting and building a business around family

17:10 Why doesn’t she niche

19:32 Using video to grow community

ABOUT THE HOST, BETHANY FIOCCHI ROOT AND OCEANVIEW MARKETING:

Oceanview Marketing is a boutique consultancy that helps funded SaaS, tech and service-based startups unlock millions in new revenue through strategic digital marketing, fast execution and experience-backed testing.

Led by Bethany Fiocchi Root, the firm specializes in validating product-market fit and building scalable systems for long-term growth. Learn more at oceanview-marketing.com.

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This episode was produced by ⁠AOLI.fm⁠.