Kevin McLaughlin discusses successful event marketing.

Some of the topics covered include:

-Promoting yourself through a trade show
-Choosing the right event
-Preparing and setting goals for the event
-Proper booth setup
-Pre-show marketing
-Incentives and discounts in the booth
-Employees working the booth
-Post show follow-up
-Measuring results

McLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm's Internet Marketing initiative.

In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.

Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens.

For more information, visit MAC Events at www.macevents.com or email McLaughlin at [email protected].