CCR – The #1 Copywriter Forum & Community – Kevin Roger's CopyChief

Ep 90: The Magic of “Paid On Results” Offers with Ross O’Lochlainn


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I often cite Ross O’Lochlainn as the “poster child” for the Entrepreneurial Freelancer. That’s the kind who, rather than grow a business driven by traditional copy client projects, discovers a “super ability” they’re passionate about and creates a high-value service around that. For Ross, it was helping business owners define their USP (Unique Selling Position).

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