Morning Cup of Brand Spark

Ep 90 The Offgassing Phase — Shelley McIntyre on Life After the Corporate Mask


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15 minutes | Reinvention | Identity | Clarity

What happens when the title stops fitting and you realize success was never your own reflection?

In this episode, Shelley McIntyre, founder of Burn the Map Coaching, joins Gina Dunn to talk about leaving corporate life, rediscovering identity, and the quiet rebellion of midlife reinvention.

After decades in corporate strategy and tech, Shelley McIntyre realized her success story wasn’t hers anymore.
Her mirror moment came with the cracks in a mask she’d worn too long — one that demanded she look, act, and lead like someone else.

In this Morning Cup of Brand Spark conversation, Shelley and Gina talk about:

  • The offgassing phase after leaving a long career

  • Grief and freedom in reinvention

  • The “corporate mask” women are told to wear

  • Finding your identity beneath ambition

🔗 Learn more about Shelley and Burn the Map Consulting → https://burnthemapcoaching.com
☕ Be a guest → https://www.ginadunn.com/morning-cup-of-brand-spark/

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Morning Cup of Brand SparkBy Gina Dunn | OG Solutions