OnBase: Smashing Sales and Marketing Misalignments

Ep. 91 | Aligning marketing to the outcomes. Ft. Steve Arentzoff, Medallia.


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In this episode, Steve Arentzoff shares insights and his approach towards building a marketing organization that’s focused on revenue. Steve touches upon different areas like martech stack, marketing data, and highlights the pitfalls to watch out for by demand generation teams while driving outcomes.

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OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase

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