Andrew Markoff, Founder & CEO of Pallas, leads a Team whose mission is to help People achieve their seemingly impossible dreams.  Whether it's making Team USA for the next Olympics or swimming the English Channel, this Marine and former special operator says that his experience as a “generalist” has helped him, help others.  The Marine Corps taught Andrew the importance of breadth and depth.  In the military there’s no margin for error and being able to context switch with a level of depth is business as usual.  In a world where specialist are highly sought after, Andrew believes that being an effective generalist is it’s own “technical” skill.  As a Leader, you must quickly learn and understand the technical factors that contribute to a situation and synergize it into a solution that can apply effectively and broadly.  After a successful career in the military, Andrew spearheaded initiatives at tech giant Palantir and sustainability at Origin Materials, but there was something missing- Sweat. A career in the military will make you miss the balance of physical and mental work, so Andrew decided that he wanted to create a company that would combine intersect service, his unique skills, mission and physicality. Pallas helps folks achieve their greatness through the physical practice and diving into the areas there are not as obvious- Like "how do I eat during a 100+mile swim".  Similar to his journey, highly effective folks are missing a physical outlet and need the expertise and accountability of a great coach to keep them on track.

Learn more about Pallas: www.pallas.io

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