During this episode of Mission CTRL Ramon and the PD flight crew sat down with Dalaise Hickey, the Founder and CEO of BabyDonna, a consciously formulated sunscreen product for black and brown babies.  Dalaise was born and raised in the Boogie Down Bronx and she is a recent transplant to Connecticut who is a social worker, mother of two children and wife.  You might be wondering how and where did she find the time to bootstrap this her purpose driven entrepreneurial venture.  When passion meets purpose EXTRAordinary things happen.  

Hickey identified a gap in the marketplace, but unlike most people she didn’t stop at the initial revelation.  Instead, she followed her curiosity down the rabbit hole and set out to solve a problem that parents of black & brown children face in their quest to safely protect their children from the sun.  Before our flight crew launched into BabyDonna’s origin story, they discussed two recent NFL rebrands: the Cleveland Browns and the Detroit Lions.  

.

.

.

Find Mission CTRL on Anchor, Apple Podcast, Spotify, and our website.

Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture.

Subscribe for weekly branding and entrepreneurial content here!  To learn more about Peralta Design's work visit peraltadesign.com.

#welaunchbrands #digitalagency #mbeagency #mbe #digital #branding #marketing #web #startups #creative #BrandU #w2 #fulltime #leadership #contentcreator #contentstrategy #marketingstrategy #entrepreneurs #business #launchyourbrand