Pep Talks for Side Hustlers

Ep. 92: A CEO's Side Hustle Story


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An industrial designer & artist by trade, Matt turned everything upside down in 2011 to launch a tech company in Sydney, Australia. Bonjoro was born from a customer success hack for his first startup, where Matt and the team would send every new signup a personal welcome video, and it has snowballed over the last 18 months. His love of building great products is only surpassed by that of building strong business cultures, and he believes culture has been the core driver of Bonjoro’s rapid growth since it launched in 2017.  With a vision to help every business be more customer-centric and scale real human relationships, Bonjoro is just the start of Matt’s journey.

In our conversation, we discuss

  • How Bonjoro started as a secret side hustle alongside Matt’s original business.
  • How having clients in different time zones inspired Bonjoro
  • How they tripled their response rate to their emails overnight and started to book more meetings and more clients.
  • If you had $10,000 to spend on your side hustle, find out what Matt thinks you should spend it on.
  • How to validate your idea.
  • The one thing every successful person has done to get where they are.
...more
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Pep Talks for Side HustlersBy Shannon Mattern

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