Ledge is a B2B sales expert and 13x founder. He's a Managing Partner at Add1Zero, which provides outsourced revenue and sales functions for tech-enabled B2B services companies looking to leap from 6- to 7-figures of annual revenue. He co-hosts the Leaders of B2B podcast and is a proud father of 5.

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Resources Mentioned:

Principles of Marketing -- 17th edition Kotler and Armstrong